Why Play?

What enables us to innovate, problem-solve, and be happy, smart, resilient human beings? Our ability to PLAY.

PLAY is the learning machine and the first language we learn and share with all thinking animals.

We will expand on this topic – as we have studied it for years and co-created Playology, but for now we leave you with some top lines to consider.

  1. We believe Play removes boundaries, changes perspective, and makes you think in new ways.
  2. Gilbert Keith Chesterton was one of the most influential English writers of the 20th century and he said…“The true object of all human life is play”.
  3. The merging online culture relies on recommendations, friends, genuine and personal experiences, belonging and a level of uncertainty and excitement – all the essential elements of playful culture.
  4. Play prepares your business for an evolving world – but also creates happy, smart and resilient employees.
  5. We also believe that it unlocks creativity – helps you innovate and improves problem solving.
  6. Play is a lost ‘art’ – lot of business and people speak about it, some even do it, but not systematically therefor the true potential is not unlocked.
  7. Look at it as a state of mind that can transform your business from the inside out.
  8. Play help grow our skills - “girls only want to date guys who have great skills.” -Napoleon Dynamite
  9. One aspect of Play is games, and games are structured experiences, unlike the real life – that’s why they are so rewarding. Why games?
  10. We strongly recommend that you buy the book Gamestorming - we use it regularly internally and with partners and clients.

“It gave a tremendous sense of self-confidence, that through exploration and learning one could understand seemingly very complex things in one’s environment,” – Steve Jobs

So, what can be transformed into a game?

  • If the activity can be learned
  • If the player can be measured
  • If feedback can be delivered in a timely fashion

Intrigued? we recommend that you watch this TED talk by Stuart Brown. He is a medical doctor, psychiatrist, clinical researcher, and the founder of the National Institute for Play. His research shows play is not just joyful and energizing — it’s deeply involved with human development and intelligence.

The significant problems we face today cannot be solved at the same level of thinking we were at 
when we created them – Albert Einstein